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Zap Visual

Branding 

Whatsapp

The future is privately shared.

Connecting, sharing, and bringing together skills and ideas – that's the secret to creating deep connections. It all starts with WhatsApp. It's about having your own private space that belongs to you.

This new visual system utilizes motion expression to highlight the idea of exchange, sharing, and the system's flexibility. The dancing graphics represent the spaces and foster connection. This visual is inspired by the interface and the app's visual heritage.