The campaign has one objective: to bring fun to Halloween through Fanta. We started by creating a product film where the protagonist is a deconstruction of what we understand as a reference to a zombie figure. Instead of being scary, we have a fashionable GenZ zombie.

And to continue, we had the clear objective of scaring not the general audience but rather their favourite influencers, which can also be understood as fun. We created our second unreality show for Fanta. This time, we called it Monster Mansion.

The epic showdown where influencers confront spine-chilling challenges and pranks in the craziest haunted house ever.

Following last year's success Monster Chef. Fanta needed to present to the audiences now eagerly awaiting the brands's halloween stunt an even more impactful initiative to introduce the new mystery flavor. Everybody loves pranks. Playful harmless and more often than not scary. What better way to join in halloween's playfulness than pranking the audience's favorite influencers? Dra. Morgana Caligari the mysterious character from Monster Chef once again opened the doors of her mansion. But this time six creators from all over Latin America were the guests in a reality show where they faced a series of challenges and pranks.