The very first unreality show to turn gamers into chefs in an unprecedented live cooking competition.

In 2022, the brand wanted to consolidate its position as the perfect drink for the halloween moment and promote the new Fanta Mystery - an innovation that would bring an unknown flavor to the market. One of the most searched subjects on social media during Halloween is how to cook unexpected snacks. What if we proved that those unexpected snacks people craved harmonize perfectly with the new mysterious Fanta flavor? To cast 6 gaming streamers to compete in Twitch's most unconventional content format: a cooking competition with unbelievable challenges, like baking a heart cake; using medieval weapons to cut vegetables; preparing mini burgers with frog meat; or selecting ingredients with labels in Bulgarian. All broadcasted to 10 countries.