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Lovetov

Lovetov

Coca-Cola

 

 

Coca-Cola invited black talents to transform its iconic glass bottle into a symbol to make a revolution through love. Its glass bottle was turned into a media to draw attention to the biggest festival of black culture in the world: Afropunk.


Despite Brazil being the blackest country outside the African continent, historically only white people have been protagonists of love in Brazilian entertainment. So, to announce the partnership between Coca-Cola and Afropunk in 2021, we transformed the iconic Coca-Cola glass bottle into the "Lovetov", subverting and creating a limited edition of the first Molotov Cocktail that spreads black love. On the fabric that comes out of the bottle, we invited Brazilian black artists to illustrate the black love story of other great Brazilian black artists. Each artist had their love represented in their bottle, approaching a variety of black love: self love, romantic love, love for african roots, love for black culture, black maternal love, black family love.